Mahindra Insurance Brokers Limited is proud recipient of the ET Now Iconic Brands of India 2024. This recognition by ET Now, honours brands from across India that have shaped the nation's growth and fulfilled the aspirations of millions. This edition showcases how brands craft remarkable customer experiences, drive economic growth, and maintain a distinctive identity that resonates with consumers. This recognition celebrates us for setting new benchmarks in insurance industry through our legacy and sustainability both in India and the global markets.
The criteria for selection:
- The brand should have originated in India
- There should be substantial publicly available data about the brand
- The brand should have a registered office in India
- The brand should have been in existence for a minimum of 15 years
- The brand should be present in more than one Indian market
- The brand should be present in at least one global market
- The brand should have considerable market size
- The brand should have a minimum growth rate of 5% Year-on-Year
- Brand should have an annual turnover of over 200 crores
- The brand should have at least 100 employees
- The brand should have positive ratings and reviews on social platforms
- The brand should have a considerable brand recall value
- The brand should have adopted specific CSR practices
