Mahindra and Mahindra Financial Services Limited (MMFSL) is one of India’s leading non-banking finance companies. Through a vast network of branches, we provide personalised finance for the widest range of utility vehicles, tractors and cars, focusing on the rural and semi-urban sector.

MMFSL's rural financing is considered as the cornerstone of poverty reduction, rural development and inclusive growth in many parts of the country. With a majority of our country’s population living in rural India, our loans to over 20,00,000 customers belonging to the low income groups have proved to be a catalyst in helping rural India surge ahead in a big way.

Our unique business model is socially inclusive as we help customers who are at the bottom of the income or social pyramids to grow by providing them loans based on their future earning capacities. It is also our continuous endeavour to develop skill sets at the local level. We currently provide employment to over 8700 people who belong to the areas in which we serve, ensuring that our employees truly understand their customers.

Since 1945, we, at the Mahindra Group, have remained and will continue to remain partners in the progress of rural India, through both growth and turbulence. We salute the spirit of every Indian living off the land and move ahead, trying to understand the financial needs of rural India and tapping into this vast market of unbounded opportunities.

Our goal is to be the preferred provider of retail financing services in the rural and semi-urban areas of India, while our strategy is to provide a range of financial products and services to our customers through our nationwide distribution network.

Vision